Albedo Raises $48 Million

Albedo has raised $48 million to support its mission to provide customers with high resolution imagery from space that’s quickly accessible and affordable. Markets they appear to be initially considering include things like agriculture, energy, real estate, forestry, mapping, and insurance. If you would like to learn more about what they’re up to this engaging interview with founder Topher Haddad does a good job explaining where they’re headed.

Albedo previously raised $10 million in its Seed round about a year and a half ago, and its Series A was co-led by Breakthrough Energy Ventures and Shield Capital.

The question now is how can Albedo build momentum from here. Their starting point is fairly typical for a Series A startup who has been focused on product, rather than marketing or thought leadership. Their website has garnered some attention in terms of organic traffic and inbound links. And the company and founder have glimmers of a decent audience with social followings of 2,800 and 3,800, respectively. However, the cadence of content being shared is sporadic at best, which is what’s causing them to have low initial engagement. It would have been beneficial to build momentum prior to their Series A announcement. Having said that, we’ll definitely give them props for placement of their strong announcement in SpaceNews. Recently, it’s gotten more difficult to place funding announcements, so it was likely a smart move to target a trade publication. Good on them!

We’ll watch closely over the coming months to see how well Albedo puts its new funding to work.

CertifyOS Raises $14 Million

CertifyOS just closed a $14.5 million Series A round to support their goal to help healthcare provider networks get credentialed in an automated fashion. For more information on what exactly CertifyOS is building this video is a pretty good practical explainer.

Albedo previously raised $4.6 million in its Seed round a little over 6 months ago, so their rounds came through pretty tight together. They found a fairly big name VC to lead their Series A in General Catalyst, so congratulations to the team.

CertifyOS will have to contend with typical challenges facing a startup at their stage. Fortunately, their corporate and founder social channels together have a healthy 11,000+ audience. And their founder Anshul Rathi has some decent engagement, which is more rare than you might think. One challenge they will have to contend with is the weakness of their website in terms of things like backlinks and organic traffic. They will need to really grow their audience and put out excellent content to build momentum for their brand and get more attention for their offerings. Ideally, a big name VC like General Catalyst may be able to provide support, particularly on the PR front.

We will keep an eye on CertifyOS and see how their marketing ramps from here.