CertifyOS Raises $14 Million

CertifyOS just closed a $14.5 million Series A round to support their goal to help healthcare provider networks get credentialed in an automated fashion. For more information on what exactly CertifyOS is building this video is a pretty good practical explainer.

Albedo previously raised $4.6 million in its Seed round a little over 6 months ago, so their rounds came through pretty tight together. They found a fairly big name VC to lead their Series A in General Catalyst, so congratulations to the team.

CertifyOS will have to contend with typical challenges facing a startup at their stage. Fortunately, their corporate and founder social channels together have a healthy 11,000+ audience. And their founder Anshul Rathi has some decent engagement, which is more rare than you might think. One challenge they will have to contend with is the weakness of their website in terms of things like backlinks and organic traffic. They will need to really grow their audience and put out excellent content to build momentum for their brand and get more attention for their offerings. Ideally, a big name VC like General Catalyst may be able to provide support, particularly on the PR front.

We will keep an eye on CertifyOS and see how their marketing ramps from here.