Albedo has raised $48 million to support its mission to provide customers with high resolution imagery from space that’s quickly accessible and affordable. Markets they appear to be initially considering include things like agriculture, energy, real estate, forestry, mapping, and insurance. If you would like to learn more about what they’re up to this engaging interview with founder Topher Haddad does a good job explaining where they’re headed.

Albedo previously raised $10 million in its Seed round about a year and a half ago, and its Series A was co-led by Breakthrough Energy Ventures and Shield Capital.

The question now is how can Albedo build momentum from here. Their starting point is fairly typical for a Series A startup who has been focused on product, rather than marketing or thought leadership. Their website has garnered some attention in terms of organic traffic and inbound links. And the company and founder have glimmers of a decent audience with social followings of 2,800 and 3,800, respectively. However, the cadence of content being shared is sporadic at best, which is what’s causing them to have low initial engagement. It would have been beneficial to build momentum prior to their Series A announcement. Having said that, we’ll definitely give them props for placement of their strong announcement in SpaceNews. Recently, it’s gotten more difficult to place funding announcements, so it was likely a smart move to target a trade publication. Good on them!

We’ll watch closely over the coming months to see how well Albedo puts its new funding to work.